Flipkart Ideas

Flipkart wanted to launch a content commerce initiative called Flipkart Ideas on the Flipkart app. The aim was to mobilize influencers and content creators to create shoppable content which will then get published on to the Flipkart app.
Winkl helped Flipkart launch Ideas and handles a monthly content volume of more than 500 videos from 100+ influencers.

This content has resulted in 67% increase in add to cart actions from users who engage with the content.

Winkl’s technology & campaign manager helped manage this campaign at scale with more than 90% of the workflow being automated.

Flipkart Se Liya Hai

Flipkart wanted position itself as the desired destination for sports & fitness equipment. With the #FlipkartSeLiyaHai campaign, more than 80 influencers were engaged who generated 428 pieces of content across Instagram & Youtube with a simple message - #FlipkartSeLiyaHai. The influencers were seen using this equipment integrated into their daily lifestyle while also showcasing the quality and the competitive prices of the goods on Flipkart.
Winkl’s technology & campaign manager helped manage this campaign at scale with more than 90% of the workflow being automated. This automation helped us achieve a CTR that is more than 30x higher than the industry benchmark.

MPL App Installs

While MPL was a popular app in many states and districts, they wanted to go deeper into regions where they didn’t have good penetration. Winkl helped MPL to drive new app installs by targeting specific regions where it had lesser user saturation as compared to other regions.
The campaign involved carefully shortlisting influencers basis their target audience demographics and geography, which was possible because of Winkl’s influencer discovery platform.

HealthifyMe New Year Resolution

Winkl enabled HealthifyMe to drive revenue via sales of it's smart plan by nudging consumers to keep up with their new year resolutions. The core idea was to leverage the fact that most health & fitness related purchases see a spike around New Years and this could be a great time for influencers to nudge their audience to make a healthy choice.

Winkl’s influencer discovery technology helped shortlist the most relevant influencers in the health and nutrition niche for the campaign which resulted in 18% CTR, which is more than 20x higher than the industry benchmark.

Launch of Cultsport by cure.fit

Winkl enabled Curefit to launch it's new apparel brand “CultSport” by positioning it as an all day casual as well as a fitness apparel range. The most important part of this campaign was the brand positioning that resulted as a result of the campaign. For the right brand positioning, the influencers to be shortlisted had to exude the brand’s vibe to be able to connect with the right target audience.

Winkl’s influencer discovery platform helped shortlist the most relevant influencers who were an extension of the brand’s vibe.

#ReasonToRoad

December 2019 saw India's biggest #ReasonToRoad with India Bike Week inspired by The Roadster Life Co. #Roadsters from all across the country rode to Goa to rev things up with music, bikes, brotherhood and a common love for The Road. Roadster wanted to promote to promote its presence at the India Bike Week 2020 by leveraging 50 biker influencers who had an audience of biking enthusiasts.

Winkl’s influencer discovery platform helped shortlist just the right group of bikers who had an engaged audience of biking enthusiasts to deliver the perfect campaign and awareness!